Book Marketing: The Foreword, Preface, And Introduction As Powerful Marketing Tools


The Self-Publisher’s Mantra

Yes, a book’s foreword, preface, and introduction are different. And each has a different purpose. But each has the same goal: To…

1. Make an emotional connection with the reader, which will…

2. Build credibility for the book’s author and the book, which will…

3. Sell more books. Period.

This is the mantra that we self-publishers must always keep in mind for everything we create. Everything, without exception.

Powerful Marketing Tools

It is imperative that the self-publisher always remembers that these three book sections are a very powerful marketing tool for the author and the book. These three sections must make an emotional connection with the reader. They must help the reader develop an affinity, and intellectual attraction, to the writer. They must build a desire within the reader a need to hear what the author wants to say. All three sections will be a major factor in helping the reader to decide whether they should buy the book or not. Therefore, a lot of time, effort, planning, and designing must be applied to the foreword, preface, and introduction.

When Should Each Section Be Written?

The preface and introduction of a book should be written before the book is written. The foreword should be written when the book is almost complete. Creating the preface and introduction beforehand will help the author establish in her own mind what she is trying to accomplish in the book. Therefore, when writing the book, the preface and introduction will help the author stay on course with the book’s mission. Of course, they can be edited and adjusted as the book develops or if the mission changes. But by writing them before writing the main part of the book, they will act as a basic guideline for the author as the book develops.

Help And Guidance For The Foreword Author

And don’t forget, the person that writes the book’s foreword will certainly be using and relying on both the preface and introduction to guide them when writing the foreword. Therefore, you will need the preface and introduction to make an emotional and intellectual connection with the foreword’s author, as well as showing and telling them about your credentials. You are trying to convince the foreword’s author that you are the right person to be writing this book. In the preface and introduction you are basically telling them how you want the book to be viewed.


Do not underestimate the power of the foreword, preface, and introduction to help make your book get noticed, purchased, and read. Making money from selling books is a simple numbers game. Sell more books, make more money. But as self-publishers, we want more than money. We want to create an amazing book, and build our credibility in our expertise, and have many readers benefit from our book. Creating an amazing foreword, preface, and introduction will help us achieve all of this.

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