Lucid Raising Prices on New Vehicles


Lucid declared strategies to elevate prices on its cars as significantly as 13% starting up June 1. The organization also revealed it shipped 360 new cars to consumers in the course of Q1 when stating it will build as a lot of as 14,000 cars in 2022.

Lucid CEO Peter Rawlinson
Lucid CEO Peter Rawlinson announced the company is elevating price ranges on nearly all of its cars starting off June 1.

The bulletins arrived as part of the Arizona-primarily based EV maker’s initially quarter earnings report. The price raise mirrors moves by other automakers, like most not too long ago fellow EV startup Rivian. Nevertheless, Rivian announced all its automobiles would be looking at an uptick immediately, even if they’d been purchased at the previous price. The company pretty immediately apologized and declared it was going to honor previous pricing for cars in the pipeline.

As of June 1, new reservations will be priced in the U.S. at $154,000 for Air Grand Touring, $107,400 for Air Touring and $87,400 for Air Pure. People automobiles are at the moment priced at $139,000, $95,000 and $77,400. 

The rate for the new Lucid Air Grand Touring Functionality design, declared just two weeks ago, will continue to be priced in the U.S. at $179,000. These price ranges are for foundation types, just before the probable $7,500 U.S. federal tax credit score, and excluding tax, title, license, options and desired destination fees.

Lucid pre-delivery inspecton line Sept 2021
Lucid shipped 360 new vehicles in the to start with quarter of this 12 months.

Understanding from other companies errors

Lucid officials are evidently rapid research on how not to anger a prospective client foundation.

“We also announced these days that we are expanding prices of our cars that will go into impact at the starting of June,” reported Peter Rawlinson, Lucid’s CEO and CTO. 

“The earth has changed radically from the time we first declared Lucid Air pricing in September 2020, but I want to reassure our present reservation holders that we will be honoring current pricing for them as very well as for any new reservations built in advance of the close of the month.” 

However on track for effects

Lucid Gravity - rear 3-4 driving
The Lucid Gravity will stick to the Air sedan and is established to debut in 2024.

The firm delivered 360 cars all through the quarter that just ended nevertheless, advised buyers it was on track to produce between 12,000 and 14,000 autos in 2022 — as before forecast. 

“Looking forward, we keep on being intently targeted on ramping production and are psyched about our product roadmap in 2022 and beyond with Air Grand Touring Functionality deliveries predicted in June Air Touring and Air Pure later this calendar year and with our Venture Gravity SUV remaining on target to start out generation in the 1st fifty percent of 2024,” Rawlinson stated.

Sherry Home, Lucid’s CFO, also mentioned the firm has reservations for 30,000 cars, which signify about $2.9 billion in likely sales. Because the company’s profits for Q1 was $57.7 million and it posted a web reduction of $81.3 million, or 5 cents per share. 

That is rather uptick from the $313,000 in profits from the calendar year back time period with a $2.9 billion decline — all expected as the firm was nonetheless in growth manner. However, it did conclusion Q1 with $5.4 billion in money.


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