Promotional Merchandise – A Benefit For All Business Sizes
Promotional merchandise, whilst often considered a last minute ‘filler’ in marketing campaigns, has a unique place to play in all marketing budgets, irrespective of the size of the budget of the business! So how can such a unique opportunity so often be overlooked.
Essentially, we believe it’s down to perception. The perception of comparing a simple tool against an advertising campaign, a new website or a new piece of marketing literature. Granted, all these elements have a place to play in any marketing campaign (subject to budget) but the argument for any marketing manager or marketing director must surely be to consider their individual merits on a level playing field.
Promotional merchandise has immense abilities for long term brand awareness. Choose the right product and it will stay in the eye line of your prospect for many months following its distribution. The humble promotional pen is rarely refused; the promotional mug is retained beyond all reasonable expectations due to its usefulness, the promotional umbrella provide brand awareness across business and social boundaries whilst the promotional mousemat or coaster combines longevity and high visual impact.
The other benefit that applies to promotional merchandise for all business sizes is that the products it offers are extremely cost effective. Consider the cost of a TV advertising campaign. Or a radio advert. New promotional literature (once one considers design fees, artwork fees, printing costs and postage) will often run to over £1 per element. Compare this to less that 20p per unit for a printed pen or 75p for a promotional cotton shopper.
Flexibility is the key proponent of promotional merchandise. No matter what size of business (and therefore no matter what size of marketing budget), promotional products can offer a solution to suit the business needs. Exhibition giveaway. Corporate gift. Literature support. Or point-of-sale. The humble piece of promotional merchandise can offer all the solution your business requires…irrespective of size.
